In 1996, we began our work on the ’97 yearbook for the Yankees, and today – a few glossy yearbooks, a redesigned magazine, and many poster and ticket designs later – the New York Yankees rely on Crestwood Associates to develop, design, and execute their print campaigns year after year. In addition to developing a theme for the upcoming season, we’re also lucky enough to have our own promotional day at Yankee Stadium, where we design and print a poster of a featured player for the first 20,000 fans attending, and then later take part in an on-field ceremony to meet the player.